Are Short Term Financial Gains Killing Our Planet?

The polar ice caps are melting, species are facing extinction and our climate has become more erratic than ever before. It is impossible to deny the need for intense change in the face of today's gathering ecological crises. Now that scientific facts support the theories behind global warming, why aren't more people paying attention—and how do we stop the damage?

Jonathon Porritt, adviser to the UK Prime Minister and author of the new book, "Capitalism as if the World Matters," (Earthscan 2007) says the first step towards implementing change is to alter the approach to conventional environmentalism.

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